Extension to the line will enable manufacturers to formulate products with
cleaner labels in line with consumer demand, while maintaining
excellent taste, texture, colour and performance.
London, 3 April 2017 – Tate & Lyle PLC (“Tate & Lyle”), a leading global provider of speciality food ingredients and solutions, has announced the introduction of its tapioca-based CLARIA® Bliss starch to the Europe, Middle East & Africa (EMEA) region, responding to growing demand from consumers for cleaner label products.
An extension to the line of CLARIA® Functional Clean-Label Starches, the launch of CLARIA® Bliss in EMEA follows its debut at the Institute of Food Technologists Food Expo in Chicago last year.
CLARIA® Bliss has functionalities like modified tapioca starches and can help manufacturers develop high quality and great tasting products. With tolerance to shear, heat and acid, even under extreme conditions like ultra-high temperatures (UHT) and homogenisation, CLARIA® Bliss makes it easier than ever for food manufacturers to develop products with cleaner labels and differentiated texture.
Its launch follows market research from Innova that shows the number of food products defined as clean-label sharply increased in Europe in categories such as chilled desserts (+54%) or ready meals (+39%) between 2014 and 20161.
Yves Maltête, VP Global Product Management, Texturants at Tate & Lyle, said: “At a time when 86% of European consumers regard food and beverages as processed if they contain ingredients they don’t recognise2, CLARIA® Bliss can help manufacturers maintain great taste in their products. It will also allow them to simplify their ingredient list in a variety of applications, including delicate dairy desserts, clear sauces, chilled ready meals or filling of fresh baked goods.”
CLARIA® Bliss delivers on the growing tapioca-based starch trend, which has seen launches of products including tapioca ingredients increasing on average by 25% each year since 2010. Tapioca is popular among manufacturers and consumers for its clean flavour and colour, soft gel texture and non-GMO and gluten free attributes. CLARIA® Bliss thickens and sets to form a soft, translucent gel that is especially desirable in applications like a dairy custard or in speciality sauces.
Yves Maltête continued: “There is an enormous opportunity for our customers around the world to simplify ingredient lists and take advantage of demand for cleaner labelled products. We want to partner with our customers to help them meet these challenges, and retain their competitive edge locally and globally. With our expanded CLARIA® line now including CLARIA® Bliss, it’s easier than ever to make that a reality.”
For more information on CLARIA® Bliss, please visit www.clariastarch.com/clariar-bliss.
1 Innova, 2016
2 Innova, 2015
For media enquiries and access to rights-free images, contact:
Holly Johnson, Citypress
T: +44 (0)121 314 4193
Notes to editors
In the UK, CLARIA® Bliss is labelled as tapioca flour.
In France, tapioca starch is translated to Fécule de manioc.
CLARIA® Bliss previously called CLARIA® Delight outside of the European Union.
About Tate & Lyle:Tate & Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide.
Tate & Lyle operates through two global divisions, Speciality Food Ingredients and Bulk Ingredients, supported by our Innovation and Commercial Development and Global Operations groups. The Group's strategy is to become a leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving Bulk Ingredients for sustained cash generation to fuel this growth.
Speciality Food Ingredients consists of three platforms: Texturants, which includes speciality starches and stabilisers; Sweeteners, which comprises nutritive sweeteners and our range of no-calorie sweeteners including SPLENDA® Sucralose; and our Health and Wellness portfolio which includes speciality fibres and our salt-reduction offering. Additionally, our Food Systems business provides a wide variety of blended ingredient solutions.
Tate & Lyle Bulk Ingredients includes bulk sweeteners, industrial starches and fermentation products (primarily acidulants). Corn co-products from both divisions are primarily sold as animal feed.
Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2016, Tate & Lyle sales totalled £2.4 billion. For more information, please visit http://www.tateandlyle.com
SPLENDA® is a trademark of Heartland Consumer Products LLC.
No login details? Register here.